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Still Thinking Pink, Breast Cancer Awareness

| Articles, Canyon Country Magazine | October 2, 2013

By Martha Michael

The Big C is a Showtime original television series which just ended after four seasons, winning several awards, including last month’s Emmy going to Laura Linney for “Outstanding Lead Actress in a Miniseries or Movie.” The storyline follows teacher Cathy Jamison – a reserved, suburban wife and mother – who is diagnosed with melanoma. At first she chooses to keep her diagnosis from her family, behaving in ways they find puzzling and increasingly bizarre. Viewers watch as she finds new freedom to express herself and really begins to live for the first time in her adult life. Eventually, Cathy allows her family and some new friends to support her as she copes with her terminal diagnosis, and finds both humor and pathos in the many idiosyncratic relationships in her life.

Women just like “Cathy” are those who are honored each October during Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. It is a decades old fixture in our culture, born from interesting alliances.

National Breast Cancer Awareness Month (NBCAM) was founded in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, producer of several anti-breast cancer drugs). The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer. In 1993 Evelyn Lauder, senior corporate vice president of the Estée Lauder Companies, founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer. In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors.
*Source: Wikipedia
Circle of Hope Fundraiser

Get tickets for this year’s 10th Annual Afternoon Tea benefitting Circle of Hope, a local non-profit organization for women with breast cancer. It will be held on Saturday, October 12 from 11:30 a.m. to 3:30 p.m. at Robinson Ranch Golf Club, 27734 Sand Canyon Road in Canyon Country. This year’s theme is “Romantic Daydreams,” and it will be hosted by Emmy and Golden Mike Award-winning CBS2/KCAL9 anchor Sandra Mitchell, who will share her experiences as a newscaster, world traveler and breast cancer survivor. The $55 donation ticket price includes a cocktail reception, three-course tea service and live entertainment. For the $80 donation ticket, guests will also receive a 2013 Brighton “Power of Pink” Bracelet ($60.00 value; one per paid admission). Visit www.circleofhopeinc.org or call (661) 254-5218.

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