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About Connie Ragen Green

  • Member Since: April 22, 2014

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Connie Ragen Green lives in Saugus and has been working exclusively on the Internet since 2006. Her ninth book, “Living the Internet Lifestyle,” was recently released by Hunter's Moon Publishing and is available on Amazon and Barnes & Noble. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2014 at http://NewRulesforOnlineMarketing.com.

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New Rules for Social Media in 2018

| Community | May 10, 2018

Social media is here to stay, but you probably came to this conclusion long ago. The question now becomes one of how to accept this way of communicating as a part of our lives and businesses and how we can make the best of a world that is new to many and confusing to most. The answer lies in both how we think of social media and how we learn to utilize this complex and ever expanding world to our benefit and the benefit of those around us.

Think about this from another perspective. It has never been as easy as it is right now to reach people all over the world with a single, meaningful message by a click of the mouse or tap of the index finger. Our words and images hold the power to affect others in ways we may not know or understand, even though it is basic communication in its simplest form.

How you leverage the power of the internet through social media will depend, in part, upon what you see as your role in the world. These are the possibilities, at least through my eyes and experience, and there will be some overlap between these roles as well:

  • Business owner, independent contractor, or freelancer
  • Community leader and someone who is active with non-profits
  • Concerned citizen and family member

As the owner of a small business, independent contractor, or freelancer, your message is about the work you do and the people you serve. Appropriate updates might include information on the products and services you provide and information that is valuable to those who come to you as their trusted advisor in your field.

As a community leader and one who volunteers and participates in a variety of ways with local non-profits and service organizations your message is about the work these groups are doing and the people they serve. Your posts and updates would include information on events and highlights of both the people who lead the groups and the people who benefit from the work that is being done.

As a concerned citizen and family member your message is about your daily life in your community and the people you are closest to throughout the world. Your posts and updates would revolve around the events and situations you encounter, your travel and other leisure activities, and the challenges you face and would like to address in a public forum.

With each of these profiles I recommend avoiding controversial topics, unless you have a cause you are passionate about and do not mind alienating at least half of those who will see it. By maintaining a “middle of the road” position you are able to address both sides of an issue and share information from a variety of perspectives. And make sure those in your business and personal life are aware of anything you might post that would affect them directly. For example, in my family we do not post recognizable images of anyone under 18 years old at any time.

I have a huge presence on social media because of my growing business, and I am also a community leader and a concerned citizen. Spending no more than 15 minutes a day altogether, including all social media sites combined, allows me to share my content around entrepreneurship, details of my books and online courses, and the live events and workshops I attend, host, and speak at throughout the world. This expands my reach exponentially and increases my income regularly.

Also, I share important facts and events about the charitable groups and service organizations I am a part of, and the more personal interests I have in areas such as film festivals, the environment, and travel. Another note here is to remember that once you have posted anything on social media it will be there forever, even if you delete it at a later date. Choose your words and images carefully and make it your goal to interact in a way that allows others with differing opinions and views an opportunity to be heard.

Social media is here to stay, and making the highest and best use of these platforms for business, community involvement, and personal interests can be a valuable addition to our lives. And these “new rules” simply reflect the values we have had all along.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Living the Mentored Life” is her sixteenth book and was released by Hunter’s Moon Publishing in April of 2018. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2018 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

How Do You Show Up in Your Life?

| Community | April 7, 2018

It’s no longer possible to achieve great success in any area of your life by simply doing what is required of you and putting in your time. We are now 18 years into the new millennium and you must “show up” in order to stand out from the crowd. The question is … how do you show up in your life? It all comes down to perfecting your skills and making the commitment to regularly excel in these four areas:

Time management
Productivity
Work ethic
Communication

First, make a list of the areas of your life you wish to work on and improve. These could be ones of a more general nature, such as family and relationships, career, finances, community involvement, or more specific ones that might include reconnecting with a teenage child, returning to college for an advanced degree, paying off consumer debt, or volunteering with your church or a non-profit. I recommend choosing one or two as your initial focus and writing them down in your journal or planner.

Before we can take on any new project or venture we must manage our time in order to succeed with our predetermined goal. If that goal is to deepen your relationship with your spouse, sit down with him or her and plan some activities you both will enjoy. Perhaps you will see a movie or play once each month, overnight somewhere within two hours from home, volunteer together one Saturday morning each month, and spend a half hour after dinner five times a week going for a walk where each of you can discuss your day. For these action items to become a reality this time must be set aside and the two of you must commit to making that happen.

Sticking with this goal, each of you may also need to become more productive with your work, with other family obligations, and with your attitude toward finding ongoing activities for each of you to enjoy and share with your partner. Simply going online to see which films are showing that weekend or calling the same restaurant to make sure they have tables available is not enough. Show up and see what is possible!

I’ve written about work ethic in the past, and even have a bestselling book on the topic, published in 2017. Having a strong work ethic does not refer only to our work, career, or business. To truly show up in your life, your work ethic must overflow into everything you do. Perhaps you’ll make a reservation at your spouse’s favorite restaurant in honor of his/her birthday, and pick up a special gift. And stopping in to the restaurant in advance to ask for a specific table and waiter may be the added touch that makes the event a complete success.

Communication is the beginning of all high-level performance, so you must adequately communicate with everyone involved with your goal for it to succeed. Then go above and beyond – speak personally with your spouse to make sure you are in agreement with what you have planned, communicate with the restaurant and other people and businesses that are a part of your plan, and follow up with everyone as the date gets closer. And don’t forget to thank them for their help.

Going above and beyond the status quo takes you to the level of being world class and a high performer. We have all known someone who shows up regularly in this way or have at least read about this concept in a book or seen it in a movie. This can become your reality if you are willing to do the work with time management, productivity, work ethic, and communication every single day. I encourage you to give this way of living a positive effort and then report back to me about your results and with any questions you may have. Show up for yourself and for others and your life will be changed forever.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Living the Mentored Life is her sixteenth book and will be released by Hunter’s Moon Publishing during April of 2018. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting https://HugeProfitsTinyList.com and download an audio recording for 2018 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Is Fear of Selling Affecting Your Bottom Line?

| Community | February 15, 2018

If you’re in business – online, offline, or a combination of the two, you know that everything depends upon the sales you can generate in order to bring in the needed revenue to keep your business moving forward. It does not matter if you sell a product or a service, if you sell items once or have a consumable or ongoing model, your bottom line is the direct result of your sales skills. If you lack confidence in this area, or have any fear of selling, it will be obvious.

Think about this from another perspective. Don’t we appreciate and encourage people to sell to us when it will be in our best interest and help us to achieve our goals? For example, when I take one of my dogs to the veterinarian for a checkup, I am hoping they will make suggestions and recommendations that will help ensure better health and lifestyle for my pet. Even though many of the procedures are routine, I may not realize they are necessary at this time.

When you are preparing to sell your products and services to others, ask yourself:
What problem does my prospect have that one of my products or services could solve?
If I do not offer my prospect the products/services I offer, who else will?
How can what I offer be updated or changed to make it the best solution available?
How many ways am I asking for the sale every day?

It may be time to think about forming an innovation group or to join a mastermind in order to answer these questions fully. If you truly have a fear of selling, this could be a valuable topic of discussion. Checking in with yourself when you are about to close a sale to see how you are feeling and what is coming up for you will give you better insight into what must be done to improve your sales record.

Role-playing is also worthwhile. During the time I sold cars the dealership brought in a team of sales professionals to walk us through some common scenarios. We learned to overcome objections, to ask and answer both open and closed-ended questions, and to speak about the products with authority and confidence. Even though I couldn’t change a carburetor I could point it out, describe it, and explain why it was superior to one used by our competitors.

When I think back over my lifetime I have been involved with sales in one way or another for most of my working life. As a waitress in high school I sold my personality, ability to work quickly and efficiently, and my knowledge of the products to earn more than my co-workers at the International House of Pancakes. Later on I sold Toyotas, and I sold my willingness to follow up with leads along with my knowledge of the product to become a top salesperson. And as an elementary school teacher I sold my empathy towards students and teachers, my excitement for learning, and my knowledge of the value of an education to help my students do their best.

In each case I was confident about what I was selling, whether it was pancakes and sandwiches for hungry people, new and used cars for those needing transportation, or an education that was valuable and worthwhile to my students. Now that I’m an online entrepreneur I sell my ability to teach adults the concepts and systems that lead to success, along with the specifics of the business model they have chosen.

Think of selling as the way in which you can help others with your areas of knowledge, experience, and expertise. And when you feel the fear of not wanting to sell to someone, try to imagine what could happen if they do not make a purchase from you or from anyone else. How would their life be enriched by buying what you have for sale? How would the individual’s life be diminished by not buying from you? The fear of selling is worth moving past so that you may better serve the people you come in contact with on a regular basis in your business.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential is her fifteenth book and has been released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2018 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Living the Mentored Life in 2018

| Community | January 13, 2018

Having mentors in your life gives you an entirely different perspective on everything you do, as well as opportunities you may not have realized were available to you. My best friend growing up was named “Mentor,” so I knew from an early age this word meant teacher and trusted advisor. It wasn’t until I was out of college and well into adulthood that I understood and took advantage of mentors in my own life. These days I both mentor others and am mentored, and the results have been nothing less than spectacular for everyone involved.

How can you take full advantage of mentoring, and choose to live the mentored life this year and beyond? Here are some questions to ask yourself as you make this transition from attempting to do everything by yourself to allowing a teacher and trusted advisor to guide you to the results and goals you seek to achieve.

What do I want and need to learn to take me to the next level in my desired area of life or business?

Who do I currently know that is already an expert in this area, and has achieved this goal themselves?

What is the next logical step for me in this process of working with a mentor?

More than likely you already have a good idea of what it is you would like to achieve. Perhaps you want to finally write that book others have been telling you to write. Maybe you want to become more proficient with computers and technology, or playing chess, or with line dancing. These three are all areas I have pursued over the past decade and ones where a mentor made it all so much faster and easier for me to achieve the results I was hoping to master.

A good mentor is honest with you about everything; what you need to do to get started, how you are progressing, when it is time to do it on your own. Being mentored is much like being a baby bird, cared for by a skilled and loving mother and then abruptly pushed out of the nest to fly or sink like a rock. But great mentors catch you as you fall, spreading out their arms to glide you safely back to where you need to be at this point in time.

In return, you must trust and be honest with anyone who mentors you. If you are experiencing fear or doubt around the goals you are working to achieve, schedule a time to discuss this with them. If you find yourself taking a turn towards another goal instead of completing the one they advised you on, let them know you’re having second thoughts and wish to make a change in the direction you are going right now. They will be the one person best able to advise you, based on the relationship the two of you have been building over time.

For now, make a list of what you wish to achieve during the first part of 2018. Open up your mind and dream big! If I hadn’t been willing to do this starting in 2006, I would not be the author of more than a dozen bestselling books. What do you want as a part of your life experience that right now seems like it is too big for you to say out loud? Get in front of a mirror, look yourself in the eyes, and say it to yourself, for once you have expressed your desires the next step is finding someone to mentor you to completion and success.

Once you let it be known that you need help with a specific goal, the mentor will appear. When you can trust in this process the magic truly begins. Imagine what this year can bring when you are willing to live the mentored life and finally reach, and even exceed your own potential. I’d love to hear from you on this topic. Sharing your goals and dreams out loud is an effective part of this process that leads to excellent results.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential is her fifteenth book and has been released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2018 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Become a Time Management and Productivity Expert for 2018

| Community | December 15, 2017

That headline may seem like hype to you, but the truth is that I turned myself into a time management and productivity expert in 2005 and changed my life forever. You can do the exact same thing, and I’ll give you some step-by-step details here on how to achieve this goal in the coming weeks. We all have the same 24 hours in each of our days, and learning how to get the most out of them, while still living a joyous and rewarding life is well worth your effort.

When I first set about to better manage my time and increase my productivity I had to take a close look at what I was doing each day. This applied to both my business and my personal life. It was astonishing what I discovered! I was wasting so much time and setting myself up for failure when it came to productivity. My recommendation is that you begin by doing the same to get started on the right track.

Spend three full days writing down what you do each waking hour. One of these days should be a weekend day or other day off, while the others are typical work days.

Once you know how you’re spending your time and what you are accomplishing, it’s time to take the next steps:
Decide which hours of the day are your most alert and engaged ones. It’s when you are at your best and I refer to this as your “prime time” each day.

Begin to schedule the most important activities of your day during your prime time hours, and observe what that experience is like for you.

Once you have done this successfully for a full week, take your time management and productivity plan to the next level.

Create a calendar for next month. Using the “rocks, pebbles, sand” analogy (look this up if you aren’t familiar with it) mark off your calendar to make time for family, friends, and faith before anything else. Then mark off time for your business, and finally, time for the things that are important to you, but not urgent.

Your family will love and appreciate you for doing this. Instead of just blocking off time for birthdays and anniversaries, you’ll be scheduling the time to do things with them that you may have missed in the past. Now let’s focus on the business side of this strategy.

Take a close look at the goals and projects you wish to accomplish next month. Does this list seem overwhelming to you right now? If not, add some additional tasks to it. That’s right, you want more on your to-do list than you believe you will finish. Trust me on this — it works!

Now break down each item on your list into smaller pieces. This is called “chunking” and helps you to see your goals more clearly. Make a list of the steps required to take you to the next stage of your goal.

I have used these strategies to accomplish more than I ever thought possible. When I write another book, it begins with one paragraph about who will be served with my writing. When I create a new product or course, it begins with a short outline about what information I will include. Implementing what I’m sharing here will be effective for you as well.

Each day you will begin by reviewing your list of what you are working on right now. You will shift the most physically or mentally strenuous activities to your prime time hours. Each task will be broken down into its smaller components so that you can move forward rapidly and in a logical sequence. Delegate any activities that are better done by someone else. And give yourself a pat on the back as you are able to mark something off your list that is completed.

Improving your time management and productivity skills is life-changing, if you are willing to shift your mindset and imagine the possibilities. Give it a try and let me know what other questions you have. Be sure to pick up my book on this topic, “Time Management Strategies for Entrepreneurs: How to Manage Your Time to Increase Your Bottom Line.”

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential” is her fifteenth book and was released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2018 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Increasing Your Bottom Line Through Your Company’s Culture

| Community | November 9, 2017

The first time I heard the phrase “company culture” was when I was working out at a local gym. I had asked about having one of the trainers coming to my house and was told that it was not part of the company’s culture for trainers to go off site to serve a client. This intrigued me, so I looked up the official definition and found that …

Culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.

This made me take pause with the culture of my online business, where all of those who assist me are independent contractors residing in four countries on two continents. Whereas we don’t have specific rules regarding interaction and behavior, I do have a company meeting twice a month to check in on everyone and their progress on the various projects we are involved in at the current time. And I have monthly calls with two others who assist me to discuss new ideas and projects that I wish to create and implement in the near future.

Obviously, it’s very different when you run a brick and mortar business and see your employees each day. Now that we are closer to the winter holidays, this may be an excellent time for you to think about creating a company culture and traditions that would be meaningful to all of you at your location. Here are some thoughts on how to get started right away:

Time off during the holiday season. Perhaps you want to implement a program where people may take off two hours to do some shopping or other personal errands. Maybe employees could cover each other during this time, or a seasonal worker (family members are good candidates) could pick up the slack.

Bonuses for exceptional work. If your business is typically slower during these last several weeks of the year, perhaps you would offer a bonus to those going “above and beyond” during this time. The holidays are hectic for everyone, so turn them into a positive and rewarding experience.

Company party. A few years ago I was in the office of a friend who has an insurance agency and asked when their holiday party would be held. It turned out they hadn’t done that for years, and the employees missed it terribly. With the permission of the owner, and on short notice I arranged a special lunch at a local restaurant where all of the workers (there were six in all) could invite one guest and exchange holiday cards. This was a big hit and lots of fun, with minimal expense, compared to typical holiday gatherings.

Employee of the month. This one never gets old, and reminds me of when I gave three or four awards each month in my elementary school classroom. The idea is to single out someone for a specific trait or accomplishment, and to recognize everyone during a one-year period. Certificates printed on parchment paper are quick and inexpensive, and the memory lasts a lifetime.
Finally, remember to say “thank you” and “I appreciate you” to the people who work for you. You may think they already feel appreciated, but hearing you say it out loud reinforces your company’s culture in a way that cannot be replicated. It will also trickle down and make your workplace one that people look forward to coming to and being a part of in a special way. And when it comes time to hire someone new, you can bet they will hear about the culture of your company before they finish their interview.

Improving your company culture will most like increase your bottom line and make for a happier overall experience every day. I’d love to hear how you are using this information to increase your own bottom line and to become a company that employees brag about to others in the community.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential is her fifteenth book and has been released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Positioning Yourself as an Expert in Your Field

| Community | October 19, 2017

There is nothing quite as powerful and effective in building your business and increasing revenue as positioning yourself as an expert in your field and industry from the very beginning. My experience proves that you can achieve this through your writing, speaking, and teaching on your topic. Allow me to share how you can get started with this strategy today and begin to see the results almost immediately in your own small business.

I was not a writer when I set out to become an online entrepreneur in 2006. Almost immediately I came to the realization that this had to change if I intended to build my credibility and earn income from the products, services, and recommendations I would provide to my prospects. That led to my starting a blog and forcing myself to write at least 250 words as a post at least twice each week. Soon I increased that to a 300-word post every day, and within a month I was in the habit of writing regularly on my topic.

These blog posts began the content for my first full-length book and, to date, I have written and published 15 books on various aspects of entrepreneurship. You can do the same thing to position yourself as an expert in your field. But this is only the first of the three-pronged approach I am advocating for small business owners.

Public speaking gives you the opportunity to get in front of your prospects and discuss topics relevant to your field. This opportunity first presented itself when I was a new member of the Santa Clarita Rotary Club. My fear of speaking was soon replaced with an enthusiasm and desire to share my knowledge and information with my fellow Rotarians. Now I speak on topics related to entrepreneurship throughout the world, further positioning myself as an expert.

Finally, teaching your topic rounds out the three-pronged approach to positioning yourself as an expert with writing, speaking, and teaching. Everyone is a natural teacher and this style goes back to the beginning of time. Whether or not you have children or grandchildren, you most likely already know that if you can teach someone else how to replicate one of your systems, you will know for sure how it works and whether or not you need to make any changes to your process.

You can teach in person, on webinars and teleseminars, or even with your writing. No matter what type of business you operate, there is always something to teach someone. Think of the classes that Home Depot has offered its customers for many years in order to get some ideas. Veterinarians could teach proper dental care for dogs and cats, a clothing store could teach proper care and cleaning of garments, and plumbers could teach proper care of sinks and drains. The possibilities are unlimited in this largely untapped area of small business growth strategies.

Be creative with your goal of positioning yourself as an expert. Make a list of the topics you could write, speak, and teach about to further share your knowledge and experience with others in the community. Start a blog or newsletter to get your message out to your prospects and current clients and customers. Contact local organizations and groups about speaking to them on a specific topic of interest to their audience. And teach others what you know so that they will be better able to consume your products and services with enhanced knowledge of how they can improve their lives and solve their problems and challenges.

By now you can see that this three-pronged strategy of writing, speaking, and teaching is a win-win scenario for everyone. I’d love to hear how you are using this information to increase your own bottom line and to better position yourself as an expert in your field and industry.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential” is her fifteenth book and has been released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Are You Managing and Building your Online Reputation?

| Community | August 17, 2017

How often are you giving thought to your reputation? In today’s world of real time social media, global communication from handheld devices, and mostly transparent information on the internet about each of us, managing your reputation has never been more important and necessary if you are to survive, both personally and professionally. Reputation management is an important part of our world and is here to stay.

When I started my online business in 2006, I “Googled” my full name to see what I would find in the results. There were just three entries back then. One was a testimonial I had given for a real estate course I had attended, the second was an article in Parade magazine for a statement I had made about violence in the public schools, and the third was for a comment I had made on somebody’s blog (referred to in those days as a “web log”). These days you will find well over 10,000 results when you Google me, and not all of these are ones I would choose to have at the top of the page because they are not all sites I own and control.

You must be proactive with reputation management for yourself and for your business. This requires a plan of action that I refer to as “monitor, manage, and build.” This may seem like an overwhelming task, but rest assured that anyone can do this to ensure that the image that is portrayed about you is mostly positive and accurate.

In the “monitor” stage of your reputation management plan you need to see exactly what is being written and said about you. Remember that anyone with an email address may start a profile on social media and write almost anything they want to about others. This becomes what is known as “social proof,” even though much of it has little connection to fact-based information or relevant content. Google your name and the name of your business and read through at least 10 pages of results to see what is already out there for the world to see.

Next is the “manage” stage, where you discover which sites and information are actually about you and which are about someone else who shares your name or the name of your business. This is quite revealing and you may even find that someone with your name has a criminal record or is involved in activities you would never condone. This was the case for me, which is why in 2006 I began using my full name — Connie Ragen Green — to represent myself both online and offline. I was even turned down for a new library card when I moved to Santa Clarita until I added my middle name to my application and distinguished myself from the other Connie Greens throughout the world.

The third stage is one in which you “build” your reputation by adding sites and content of your choosing to the internet. You can do this quickly with social media profiles on LinkedIn, Twitter, and Facebook, as well as by setting up WordPress websites using your own name and the name of your business.

This activity, although time-consuming and ongoing, is actually one that will lead to additional business and personal connections for you over time. I have learned so much about search engine optimization by doing this and love being in control of at least some of the information and content that is available online.

Over time, the content and information you publish online will be pushed up higher in the search engine rankings and those searching for you will get a more complete and accurate picture of you and your character.

Make it your goal to learn more about reputation management, and to remain proactive is the quest to share accurate and relevant content about yourself and your business on the internet. I’ve even created a course about this at ReputationManagementMadeSimple.com where you can learn how to do this for yourself, as well as for others who need your help in this area.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential is her 15th book and was released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Are You Writing Advertorials to Grow Your Business?

| Community | July 1, 2017

This week I’m going to discuss a topic I haven’t shared with you in this column in the past. It’s on the topic of using something called an “advertorial” to grow any type of business. As you can tell from the name, an advertorial combines an advertisement with an editorial in an effort to share what you have to offer with your target audience and prospects. When done properly, you will be perceived as a leader in your field and someone to do business with and connect with in your community. This is effective for both an online business or a traditional, brick-and-mortar establishment.

Writing sales copy for what is known as an “advertorial” can be highly advantageous to your overall marketing plan for your products and services. Here I am defining the term advertorial as a newspaper or magazine advertisement which provides information about a product in the style of an editorial or an objective, journalistic article. In printed publications, the advertorial is usually designed to look like a legitimate and independent news story. We have several publications here in the Santa Clarita Valley that accept advertorials. Check with them to see if you must place a paid advertisement in order to submit your advertorial and have it published within their pages.

The advertorial style can also be related to a term known as “native advertising,” which is basically an article or video written with the specific intent to promote a product. Try to begin to think of everything you write, including, but not limited to, your blog posts, emails, and social media posts as advertorials. Your goal with this style of writing or video is to promote a product or service to those who would most benefit from doing business with you and your company.

Much has been written and discussed around these concepts over the past two decades. I will tell you from experience that this is an effective form of advertising that will become second nature as you get more experience with it. While the study of sales copy advertorials is a never-ending one, it will also be a worthwhile use of your time and effort in the long run to know how to put one together quickly. And keep them to around 500-700 words for optimal results.

Always remember that as a business owner and/or a service provider you are primarily in the business of persuasion. You still must take a cold prospect and give them a reason to continue reading your web sales copy and to purchase whatever is for sale. Taking this one step further, your job is to educate and entertain while you are informing. This has also been referred to as “edutainment.” Mastering this skill will take some time, but will make you a highly sought after copywriter known for getting results from your sales copy advertorials.

Start by writing an article about the product you wish to promote. Imagine that you are having a conversation with a prospect while you are writing, and work to overcome each objection they throw at you during this imaginary conversation. Have fun with this, and think of it as trying to gently, but intelligently, trying to persuade a stubborn toddler to not only do something you wish for them to do, but to do it willingly, joyfully, and at some point even thinking it was his/her original idea. If you have ever dealt with a stubborn two- or three-year-old, then you know achieving this goal can feel like quite an accomplishment. Make it your goal to learn more about sales copy advertorials and to practice writing and submitting them to your local newspapers and magazines on a regular basis to grow your business.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential” is her 15th book and was released by Hunter’s Moon Publishing this month. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

The Membership Model to Grow Your Business

| Community | June 1, 2017

More than likely you are already a member of a number of membership sites. You may have exclusively virtual ones, like Amazon Prime or Netflix, or others that are in-person with an online component, such as your local gym, Costco, a local periodical, or Barnes & Noble. Their existence shows the membership model is here to stay, and for some very good reasons.

Membership sites are a lucrative business model, because adding a membership component to your current business will increase your revenue. Customers who are a part of your membership site will spend more, overall, with you and your company and will be exponentially more loyal than other customers.

Let’s brainstorm some ideas for how you may add this model to your existing business. I would encourage you to do this face-to-face with other partners, employees, and team members to see what you can come up with quickly. What I am sharing here is meant to be a starting point for this ongoing discussion as to how memberships will best serve you, your company, and your customers and clients.

If you are a florist, think about adding something like “flowers of the month,” where someone can log in to your membership site and choose the arrangement they would like to pick up or have delivered. This would be exclusive to your members, with a discounted price and more choices available. Every month of the year has an occasion that is worthy of flowers and other similar arrangements.

If you are a veterinarian, create a membership where people can post pictures of their pets, interact with other pet owners, and ask questions. You could also include a message board for information on lost pets, pets needing a new “forever home,” and pet sitting services. Include an FAQ (frequently asked questions) feature, as well as having you or another vet in your office come in to the member’s area to answer questions. Make sure to be clear that this site is not intended for medical emergencies.

If you are a plumber, include videos in your member’s area to help people determine what type of issue they may be experiencing. Provide information about the latest innovations in plumbing and the history of materials and services for residential and commercial properties in your geographic location. Allow members to call in to a special phone number to ask an expert in your office about their specific situation.

Decide if your membership will be physical, virtual, or some combination of the two. Consider a membership where the entire cost of an annual membership can be applied toward products and/or services you offer. An example would be a $99-a-year membership for a plumber where all of that could be applied towards maintenance or services exceeding a hundred dollars during any annual period. Florists could apply the annual fee towards a graduation, wedding, or other special event. This will increase customer loyalty tenfold or more.

Host an annual member’s event where members and their families can join you for a picnic, softball game, or other community event. Offer the opportunity to purchase T-shirts in advance, so everyone will recognize a fellow member.

Connect with other local businesses to coordinate events, online and offline, and to disperse the responsibilities and work load. This is an excellent opportunity for networking and community involvement.

Membership has its advantages. Determine what that will look like in your business and then get to work implementing the strategies that feel right and pay off over time. Becoming an innovator and trendsetter with this business model will set you apart from 99 percent of your competition. I’d love to hear your thoughts on this topic. Email me at the address below and let’s get the conversation started today.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential” will be her fifteenth book and is a brand new release by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Distracted by Life’s Noise? Turn Off Social Media!

| Community | April 20, 2017

During the past couple of weeks two of my clients and one personal friend have complained to me that they are unable to complete their daily tasks because of all of the distractions in their lives. When I asked them to describe these distractions so that I could help them move past them, it turned out that, in all three cases, they were referring to social media in general, and Facebook more specifically.

“And how does Facebook keep you from getting your work done?” I asked innocently.

Each of these people went on to tell me that they hear a sound whenever something happens there, such as a new update, someone “liking” their update or an update they have commented on, and so forth. At first I was speechless, but once I found my voice I shared the solution.

“Just turn it off.”

And no, I am not talking about the sound on your computer. What I am vehemently recommending is that you log out of Facebook and any other offending sites and close the window while you are working. And if you are an employee, shame on you for doing this while on the clock and being paid by someone to achieve certain tasks and goals at work.

I think of social media as having two purposes in our lives. As an online marketer, the first purpose is for me to share content related to my business and to connect with my prospects and clients. I lump this all together and call it marketing. You may be connected to family and friends on social media, so growing your business with online marketing is not truly a possibility for you. It’s a choice.

The second purpose of social media is purely social, and even voyeuristic in nature. Late in the evenings I love to watch a cat video, “like” someone’s post, add a comment to an interesting thread, upload a photo, or even share what someone else has posted with others who may not have seen it. The first purpose helps me to earn my living, while the second is simply for entertainment value.

Since starting my online business eleven years ago, when social media was in its infancy, I have never permitted myself to spend more than 15 minutes during any 24-hour period on all social media sites combined. Some days I don’t even put in my 15 minutes. Again, this is a choice.

Why do I continue to make this choice? Because years from now I want to be known for the books I have written, the businesses I have grown, the people and businesses I have helped, and the life I have lived offline. You remember offline? It’s that “real world” where you hear, taste, feel, touch, and look other human beings in the eye.

The alternative choice is not appealing to me at all. I do not care to be remembered for the virtual interactions I had with people I do not even know and have never had the pleasure to meet. And even the thought that I would not have written books, traveled the world, spent time each day with other human beings, and built an amazing business from the ground up because I was distracted by something, anything, on a computer screen? No thank you.

Believe it or not, I love social media and cannot imagine our world without sites like Twitter, Facebook, LinkedIn, YouTube, and Instagram. And the historical, economical, and political implications have changed our world forever, mostly in positive ways. But being constantly alerted to updates and distracted to the point of not completing tasks and activities in my daily life — never!

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Highest Potential will be her fifteenth book and will be released by Hunter’s Moon Publishing in June of 2017. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also on Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Leverage Your Business for the New Millennium

| Community | March 26, 2017

by Connie Ragen Green 

The calendar may say 2017, but are you doing business as if it were still 1999? What I mean by this is that it may be time to add an online component to what you are doing in your brick and mortar business. Allow me to explain further what I mean and bring you fully into the new millennium.

Marketing for small businesses is something I’ve done since the summer of 2007. I was new to online marketing at the time and offered to help a family member with his handyman business. He was still paying for a small print advertisement in the local newspaper, as well as for ads in a couple of local magazines. This was a costly proposition and he was just starting out. He confided in me that it sometimes took two full weeks before he was in profit each month. We agreed that I would help him out for the first month at no charge to see what would happen.

First, I set up a simple site for him using the WordPress platform. The domain I used was the name of his business so that prospective clients could find him more easily. This worked extremely well. I also wrote short articles on this new site about his business, using the words anyone might type into Google if they were looking for a handyman in Santa Clarita to do specific tasks for them. Within two months he pulled his ads and began getting as many assignments as he needed from what I had set up for him.

Now, I do not mean to say that print advertising is not valuable and worthwhile. If anything, it is quite the opposite. Your ads let people know you are legitimately in business and reach those for whom the internet is not a medium they trust to inform them and to find reliable and trustworthy services. Choose the publications you know and trust, and continue to advertise there. But adding the online component is crucial for long-term success in any business.

The second part of this marketing strategy is to begin building a database of customers, clients, and prospects. This will become a valuable asset to your business over time. The idea here is to stay in touch with the people you serve so that you can open up the lines of communication more easily. Email them regularly and let them know what is happening in your industry. And use this as an opportunity to offer a discount coupon or other seasonal special.

The third and final component to small business marketing online is to offer something related to your business that can be delivered digitally. This can be a monthly audio recording that is available as a podcast on iTunes, a short book where you explain in great detail what you offer in your business, or even a physical product that could be available on Amazon and delivered by them. These components will serve to connect you with more prospects and to set you apart as someone who is at the top of their field or industry.

Setting up and maintaining a WordPress website costs about $100 each year. Setting up and maintaining a digital database is about $200 a year. Having these as a part of your business is priceless. Contact me personally using the information below if you’d like to discuss this further for your business so that you can leverage the power of the internet to come into the new millennium.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Doing What It Takes: The Online Entrepreneur’s Playbook” is her fourteenth book and has just been released by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2017 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put “Home Business Question” in the subject line. Your question and answer will be included in a future article.

Thankful Thoughts from an Entrepreneur

| Community | December 8, 2016

As we enter into the holiday season, I thought it important to pause and reflect on what I am grateful and thankful for in my life as an entrepreneur. Whether you are a business owner, an entrepreneur, or an employee, see if you resonate with what I am expressing here. And if you do not agree with this summation of business from my perspective, please do not hesitate to contact me so that we may open the conversation for discussion.

My online business is now a decade old. Depending on your experience and point of view, this might be a relatively short time in comparison to your years as an entrepreneur or small business owner. If you are just starting out, then a decade seems like a fair amount of time. What will never change for me are my daily thoughts of thankfulness and gratitude for being able to choose this lifestyle and make it work.

I am thankful to be living in a country where small business is recognized for the contribution it makes to society as a whole. Without waxing political, just be aware that most countries have a much more stringent set of requirements and barriers to entry for those wishing to start their own businesses. And we are in one of fewer than 30 countries in the world where online business can supplement a brick and mortar business or stand alone as a business model.

In addition, I am thankful for internet connections that many take for granted. In the United States we are able to obtain some of the fastest data transfer rates on the planet, enabling our businesses to run faster and with fewer interruptions, day in and day out. The speed at which I am able to run a business from my home is faster than that available to many governments around the world.

I am also thankful to the people I have met as a result of becoming an entrepreneur. More than 90 percent of the people I interact with regularly are ones I would not have come to know if I were still a classroom teacher and working part-time in real estate. They are members of service organizations, networking groups, and charities that exist to serve those less fortunate, both locally and abroad. These people have opened my eyes to a perspective of hope and joy I had only previously imagined, and for that I am truly grateful.

For a period of over 30 years, from when I was a teenager until the age of 50, I was primarily an employee. I did have a real estate business for many years, but that was a service business, where I followed the rules and regulations of the industry. I had very little say over the day-to-day operations and simply did my best work in exchange for additional assignments. It wasn’t until I started my online business in 2006 that I understood what a gift this truly is for people like me who want and need to work from home.

I am thankful for the motivation, inspiration, and work ethic that has become my “new normal.” And these days I find that I have more respect for what I experienced during my years as an employee than I did during those 30-plus years. We are all at liberty to recreate any scenario that worked for us in the past. I used to leave very early each morning to beat the traffic while I was teaching school, and I regularly parked in front of the post office to read and think before driving two more block to the school. Once I arrived in that parking lot I was no longer my own person. Now, I read from the comfort of home, or from wherever I happen to be each morning. These daily hours of study and reflection have become a ritual for me.

In short, owning and running a business of any kind is a valuable gift. No matter what type of products you carry or services you are engaged in, you are giving back to the world in a number of ways. What are you thankful and grateful for in regards to your working life? I would love to hear from you, and details on how to do that are below.

Are you a small business owner or entrepreneur longing to see things from a new perspective? Please let me know if you have further questions or thoughts on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Doing What It Takes: The Online Entrepreneur’s Playbook is her fourteenth book and has just been released by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Increasing Your Productivity at a Co-Working Space

| Community | November 5, 2016

I live in two cities – here in Santa Clarita and also up in Santa Barbara – and have home offices in each. This has been my way of running my online business for many years now, but this past week I added something completely new to the mix; I joined a co-working space in Santa Barbara. Little did I know I’d be in for a huge surprise.

This concept of sharing a work space is not a new one, but I had never been even remotely interested in having an office of any kind away from home. It just didn’t seem necessary to go to a remote location in order to get my work accomplished. But I was intrigued by the networking possibilities, and loved the European design of the co-working space Santa Barbara had just opened.

I chose a day to experiment with how it might work for me and showed up around nine in the morning. With my laptop bag slung over one shoulder and my sack lunch in my hand, I was ready to begin. The staff showed me a few things, like where to plug in and why you must put your name on your lunch if you expect it to be there later. Then I got to work.

At first I was keenly aware of the nature sounds playing in the background. Water making its way down a creek, going from a trickle to a stream to a waterfall, along with the unrelenting chirping of birds turned my hopes for a quiet day at work into a cacophony of torturous sound. I started writing anyway, and within 15 minutes I forgot all about this background noise.

Also, I had decided to be open to anyone and anything around me that day. When people stopped by my desk and struck up conversation, I stopped what I was doing on my computer and engaged them fully. When I went into the kitchen area to have my lunch, again, I interacted with the people there. Unlike my home offices, where I demand complete silence in order to accomplish my goals, here I was actually having conversations with other entrepreneurs throughout the day.

One of the projects I had planned to work on that day was to outline and summarize a book on preparing and presenting TED Talks. I had brought along my headphones so that I could listen to some of the speeches I was using as an example without disturbing anyone. This was perfect, in that fewer people stopped to speak to me, and I ended up leaving the headphones on for a couple of hours after I had finished listening to the speeches.

Then I went on to finish outlining and summarizing the book, putting together a written training on how to create online courses, and writing the sales copy to offer that course to my community. And it was joyous work that flowed effortlessly through me and out onto the internet. What a joy!

During my eight hours at the co-working space that day I accomplished more than I would have in three days at home. Not only was I massively productive, I also enjoyed my time there and believe that more creative ideas flowed to me because of my surroundings. And as for that annoying background noise I mentioned earlier? I now own a CD of similar sounds from nature I can play while working in my home offices. It turns out these sounds help with focus, clarity, and productivity.

Would you ever consider working, at least on a part-time basis, at a co-working space in your community?

Are you a small business owner or entrepreneur longing to see things from a new perspective? Please let me know if you have further questions or thoughts on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Doing What It Takes: The Online Entrepreneur’s Playbook is her fourteenth book and has just been released by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put “Home Business Question” in the subject line. Your question and answer will be included in a future article.

All the Business You Want Through Content Marketing

| Community | October 13, 2016

In the spring of 2006, I launched what was to become my online business. I was completely new to entrepreneurship and finding my way on a daily basis. Determined to forge ahead, I spent time each day creating content about the topics I wanted to become known for. Within months, Google and the other search engines of the day (remember Alta Vista and Lycos?) were picking up my articles and blog posts and sending me targeted traffic, all at no cost to me.

Fast forward to 2016 and content marketing continues to be one of the most effective strategies when it comes to getting all the clients and customers you want to your online or offline business. In fact, over the past several months I have attended two events on this topic – the Content Delivery Summit in New York City in May and the Content and Commerce Summit in Orlando during September. Finally, I understand more fully how employing this strategy can make a huge difference in the bottom line of businesses, large and small.

No longer are short articles (less than three hundred words in length) and blog posts enough to drive your business online. These days you want to create content that is relevant, substantial, and irresistible. And think multi-media (written, audio, and video) for even better results. I’ll share some examples of how I do this on a regular basis for my own business.

It all begins with your original idea. Once I have something in my head I think of this as the starting place for my next series of content pieces that will be shared far and wide with my target audience. I then write a blog post to flesh out my idea more fully and then publish it online. This means that my very best writing will first appear on my site, one that I own and control. This is an important part of the process.

Next, I’m ready to begin the process of marketing the content I have created. I stop by a site called “Just Retweet” and offer up a short blurb that will be tweeted out by others to their followers. Then I go over to LinkedIn to share an update with my connections there. While at LinkedIn, I go to their “Pulse” page to share my entire blog post, along with links and images.

Facebook is next on my list, and I will post this to my personal page and my group pages before going to “Notes” to once again share the entire blog post. Keep in mind that I haven’t even reached out to my own permission-based database of prospects and clients at this stage of the content marketing process.

And content is not just in written form. I have a YouTube Channel for my business, and post videos with some regularity there. Keep them well under five minutes for best results. And audio works well when you want to share something people can listen to from almost anywhere. Here is an audio link I shared recently, where I was asked to give the Invocation at my Rotary Club: http://iTeleseminar.com/90223149. It comes in at two minutes and thirty-one seconds, and as of this writing, more than five thousand people have listened to what I said.

Content marketing allows you to share more about who you are, what you stand for, and how you can help others through your knowledge, experience, and expertise. I can almost guarantee that your competition is not doing any of this, or at least not in a way that will make a difference. What other questions do you have on this topic of creating content to market yourself and your business?

Are you a small business owner or entrepreneur who wants to see things from a new perspective? Please let me know if you have further questions or thoughts on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Doing What It Takes: The Online Entrepreneur’s Playbook is her fourteenth book and has just been released by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Using Sweat Equity to Build a Lucrative Business

| Community | September 16, 2016

When I began investing in real estate back in the late 1980s someone told me about the concept of “sweat equity.” The definition of this term, according to the Internet is an interest or increased value in a property earned from labor toward upkeep or restoration. This proved to be true as I spent endless hours engaged in painting, landscaping, and a host of other activities to get the homes I purchased ready to be rented or to be sold.

The goal was to make a profit in the process, and this sweat equity saved money I did not have in order to increase the market value of the property. This also served to make me feel more connected to the project and much more likely to want to spend the time and make the effort to do the things in a manner that would expedite the return on my investment.

Sweat equity does not apply only to real estate; any business can prosper when the owner takes a more hands-on approach to building it up.

Then if sweat equity is the non-monetary contribution made by individuals on a project, doesn’t it stand to reason that most everyone would take advantage of this concept and become more successful in their business ventures? You would think so, but it’s actually not such a commonly accepted and utilized practice.

During the 1970s a family from Vietnam purchased the doughnut shop in my neighborhood down in the San Fernando Valley. This was the first time I was aware of an entire family taking daily responsibility for a business, rather than only the owner and perhaps a spouse or other business partner. The mother and father were there every day at the crack of dawn, sweeping the sidewalk in front of the store and washing the windows, before they got to work preparing the dough and other items for that day’s doughnuts and pastries.

By eight o’clock the oldest daughter would arrive to begin working alongside them. She was probably 18 or so and very serious about what she was doing. I was in college at this time and would stop in a couple of times a week to pick up a few chocolate old-fashioned’s and a glazed twist. She always had the counter tops sparkling clean and organized, and the glass fronts on the cases were so shiny you could see your reflection clearly while making your selections.

Around three in the afternoon the younger children, a boy and a girl who appeared to be around 10 years old showed up, and they would take turns serving the customers while doing their homework at a small table in between the front of the store and the area where the baking was done. It wasn’t until they had been in business for a year or so that I saw the youngest family member, a child of about three who was either the little sister or the oldest daughter’s child.

In my neighborhood the discussion of this family and their business was an ongoing and interesting one. The conclusion reached by many was that these practices were common for people from other countries, but that Americans would never put their children to work in this way. Looking back, I see that they missed the point entirely about how the “sweat equity” each family member was putting in would pay off handsomely in the future. What I would have given to have been a fly on the wall during their family discussions of this venture and the hopes and dreams they shared for their children, and perhaps even for family members still living in Viet Nam.

What do you think? I believe this is an excellent topic for further discussion among business owners and entrepreneurs. It is my belief that this topic of sweat equity goes along well with my topic last month on work ethic. Do we do things differently in the United States when it comes to business? Are immigrants more likely to succeed because they are more willing to do what others will not when it comes to building up a business over a period of time? Have you ever put sweat equity into a business venture of any type?

Are you a small business owner or entrepreneur who wants to see things from a new perspective? Please let me know if you have further questions or thoughts on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. “Doing What It Takes: The Entrepreneur’s Playbook” is her 14th book and has just been released by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put “Home Business Question” in the subject line. Your question and answer will be included in a future article.

Rethinking the American Work Ethic

| Community | September 2, 2016

This month I’d like to explore the concept of “work ethic” and what it means in the context of small business and entrepreneurship. It is my hope that you give this some thought and make it the topic of discussion with people you know, so you can have a better idea what this means to you in the overall scheme of things.

Years ago, I met a man on a flight between Los Angeles and Chicago. He asked me if I knew what people from most of the United States thought about people who were from California. I shook my head, but then attempted to guess. Perhaps they thought we had it too easy because the weather was so favorable, or that we were a little crazy or liberal, or that we all wanted to become movie stars. No, none of these was what he was about to share with me.

This man told me that the perception of people from the Golden State was that we didn’t follow through and do what we said we would do, and that we lacked a strong work ethic. This surprised me, until I gave it further thought.

While I was in law school in New York during the late 1970s, my fellow law students regularly teased me for being too “laid back,” meaning that I was more casual in my attitude, the way I dressed, and how I approached life in general. It was true; my jeans and long shirts were comfortable and I didn’t feel like I needed to impress anyone while I was a student. Also, I was more easygoing than the people I met in New York and took most things in stride. The ability to be unflappable and non-confrontational seemed to be desirable traits in my way of thinking. But I believed I was just as serious and studious as my peers.

But the part this man mentioned about Californians not possessing a strong work ethic? I would have to take issue with that comment. Although I had never thought of myself as a hard worker, I was always willing to do what it took to accomplish the task at hand. Could it be that I did not fully understand what he meant by the term “work ethic”?

The dictionary defines the term work ethic as the principle that hard work is intrinsically virtuous or worthy of reward. Wikipedia further expands it to mean a value based on hard work and diligence. The listing adds a social and political meaning and says, “Capitalists believe in the requirement of hard work and its ability to enhance character. In the context of class conflict, Marxists view the cultural ingrainment of this value as a means to delude the working class into creating more wealth for the upper class. In the Soviet Union, work ethic was seen as an ideal to strive for.”

I believe this is an excellent topic for further discussion among business owners and entrepreneurs. It is my belief that work ethic goes much deeper, beyond age, gender, religious or political beliefs, geographic location, socioeconomic status, or upbringing. We make the decision to have a strong work ethic or not, based upon something much deeper inside of us. This will be the topic of my next book, and I would love to hear your comments and thoughts on this.

Are you a small business owner or entrepreneur who wants to see things from a new perspective? Please let me know if you have further questions or thoughts on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Doing What It Takes: The Entrepreneur’s Playbook is her fourteenth book and has just been released by Hunter’s Moon Publishing. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, and at your local bookstore and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put “Home Business Question” in the subject line. Your question and answer will be included in a future article.

Seeing the USA as a Small Business Owner

| Community | July 11, 2016

Earlier this summer, I took a road trip across the country. Over the course of 21 days I covered 6,300 miles and traveled through 17 different states. What began as a convenient way to meet with clients located far and wide became a case study in how small businesses operate in different regions of our great country. I highly recommend that you do something similar, even if only on a small scale, to get the benefit of interacting with business owners and customers in a variety of situations.

My first stop was at a Cracker Barrel restaurant located in Flagstaff, Arizona. It had been years since I had patronized this chain and I longed to see if it was as I remembered it from more than 20 years ago. When you first enter the building you find yourself in their country store, filled with items from the past. As you work your way towards the restaurant, it’s apparent that everything has been strategically placed to make you feel right at home.

From the employees dressed in clothing from a hundred years ago to food that is both delicious and reasonably priced, Cracker Barrel bends over backwards to make customers feel like family. It made me question my own methods of doing business online and in person. Do my own clients feel like family, or more like paying customers?

My next stop was at a Motel 6 in Winslow, Arizona. I had not called ahead to make a reservation, nor had I gone online on my smart phone to see if they had a room available for that evening. I was met at the front counter by a woman who greeted me with a smile. She not only made me feel at home, but asked if I’d like an accessible room or one closer to the office.

Also, she offered to let me look at the room first before committing to it. This motel was located right next to the railroad tracks, as many Motel 6’s are, and she assured me there would be no noise once I had closed the door to the room. She was correct. Considering my total bill was less than $60 for that night’s stay, I was quite satisfied.

These experiences continued as I crossed the country over the next three weeks, and I came to expect the very best in customer service and amenities. I was disappointed at a Super 8 motel in Sapulpa, Oklahoma, outside of Tulsa and left a one-star review on their website within the following 24 hours to share the details. In this day and age of social media and review sites, businesses simply cannot afford to offer less than acceptable goods or services.

The Kroger grocery store, where I shopped in Knoxville, Tennessee, also went out of its way to provide me with a superior experience. And when I was in need of a prescription in Memphis, it was the kind and helpful people at the Walgreens pharmacy who made my day one to remember. And the gas station in Charlottesville, Virginia had employees who washed my windshield and offered help with directions to my next destination. This was yet another reminder that we do business with people, not with companies or corporations, and that these people can make or break the reputation of a business – one transaction at a time.

This was such a valuable learning experience for me that I plan to take another road trip next summer. There is nothing like putting yourself out there to see exactly what it’s like to do business in unfamiliar locations and surroundings. When I came home I had a small notebook filled with ideas as to how I can improve my own business practices.

By now you can see that seeing the USA, (whether in a Chevrolet or another make of vehicle), can be an excellent way to get an up close and personal view of how business really works. Make a plan to take to the open roads and observe your own experiences so that your own business will benefit when you return.

Are you a small business owner or entrepreneur who wants to see things from a new perspective? Please let me know if you have further questions about anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Doing What It Takes: The Entrepreneur’s Playbook is her fourteenth book and will be released by Hunter’s Moon Publishing in late July. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, and at your local bookstore and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Public Speaking to Build Your Business

| Community | June 10, 2016

I pride myself with being an observer of the human condition. By this I mean that I watch people regularly to see what works best and what does not work at all when they interact with others. Specifically, I observe what business owners and entrepreneurs say and do that either helps or hinders their business efforts over time.

It came to my attention some years ago that the most successful business people seek out opportunities to speak publicly on any topic about which they are knowledgeable and experienced. Being thought of as a public speaker raises you to another level, in that others look up to speakers and tend to think of them as thought leaders, innovators, and those who are more intelligent than the average person. This can do wonders for your business if you are willing to refine your speaking and improve your delivery.

My public speaking was awful when I began in 2006. It was the Santa Clarita Rotary Club that encouraged me to speak and helped me to overcome my fear. Within a year of speaking regularly here in town I was being asked to speak all over the country on various aspects of the topic of entrepreneurship. Now I host my own live events twice a year and have spoken in several countries on three continents. But my business is predominantly on the internet. What I am suggesting here is that local business owners look for new opportunities to speak within the community and in the greater Los Angeles area for exposure and business growth.

Start with your own company. Provide yourself with situations that require you to create a short presentation on one of the topics you know well. Experiment with this to see if it goes over better with a PowerPoint or Keynote slide presentation, utilizing handouts, or just speaking from the heart. It will depend upon your topic, and remember there is no right or wrong way to speak to others. The key is to practice what you will say over and over and over again and to be open to constructive criticism and feedback so you can constantly evolve as a speaker.

Once you feel like your presentation is ready for a wider audience, contact local groups and organizations such as Rotary and ask to speak to the program chair. The best idea is to attend the meeting in person first and to have a one-page information sheet about you and your topic to give to the person in charge of booking the upcoming speakers.

Keep your message clear and stay away from anything controversial, even if you know people in the room. It’s your job to present your information in a thought-provoking way that leaves a lasting memory with people who hear you, so keep it positive and upbeat if at all possible.

Your topics do not have to be directly related to your business, but the idea is to make sure your audience knows who you are and what type of business you have within the first three minutes or so. One of the best presentations I have heard this year was from a woman who owns several physical therapy practices. Her topic was on the environmental impact of waste in the ocean on the sea creatures that live there. Within the first few minutes she explained who she was, what type of business she ran, and why she had become so interested in the sea. We were mesmerized by her slide presentation and the passion with which she shared her message. By the end of her talk, the audience was ready to sign up for physical therapy sessions and anything else she had available.

By now you can see that public speaking is a great opportunity for business owners and entrepreneurs alike. Think about what you would like to speak about, overcome any fears you may have, and start speaking!

Are you an employee who wishes to start a small business or become an entrepreneur? Or are you an entrepreneur who wants to help others make that mind shift to see the world differently and have unlimited possibilities? Please let me know if you have further questions on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Doing What It Takes: The Entrepreneur’s Playbook is her fourteenth book and will be released by Hunter’s Moon Publishing in July. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, and at your local bookstore and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Making the Shift from Employee to Entrepreneur

| Community | May 5, 2016

Recently I spent time with a group of newer entrepreneurs in a workshop setting. I’m a Rotarian (Rotary is an international service organization) and the conversation turned to the cost of being a member of this group. One woman said that she had been told that her local Rotary Club cost about $700 a month to be a part of it, and I reacted strongly to her statement, clarifying that the dues were about $300 a year and that the cost of the meal each week would run somewhere between $8-$30. Then I sat back as the group discussed the pros and cons of being a member of a non-profit group like Rotary. The cost appeared to be the first aspect of this that would make the difference as to whether someone would even visit a Rotary Club meeting in their local city.

I realized very quickly that I was actually witnessing a conversation about the difference between employees and employers, and what it truly means to go from being an employee to an entrepreneur. It’s a mind shift that takes some time, and cannot possibly occur until you set your intentions and take action on your goals.

When I left the world of classroom teaching and working part-time in real estate in 2006, I worked hard at making the transition from employee to entrepreneur. Even though I owned my real estate business, I was far from being entrepreneurial in my day-to-day activities. The bulk of my income continued to come from teaching, and the employee mentality was a strong one I would have to overcome.

As an employee, I looked to my supervisors and administrators for guidance on what actions to take each day. I had some say-so as to what I could do with the children in my classroom, but it had to fit into the structure of what the school and the school district has decided. Now don’t get me wrong here; I had lots of ideas about what would work effectively in the classroom and wanted to share and implement those ideas with others. But the truth was that I was not being paid to have what I considered to be fresh and innovative ideas. No, I was being paid to follow directions and achieve specific results.

Once I left the classroom I began to see things very differently. Soon I was thinking of myself as a creative thinker and everything began to shift. Instead of thinking about how much it would cost for me to join Rotary and be a part of a worldwide organization that could help more people than I could even imagine, I jumped in and got to work. And the interesting thing is that my business took off as a result of the people I met at Rotary and the shift in my thinking that occurred as a result.

Do whatever it takes to achieve your goals. Refuse to continue thinking like an employee who needs constant instructions and direction as to what to do in each situation. Make a conscious mind shift from employee to entrepreneur and jump in with both feet, open to what is possible in your life and your business. Networking with other like-minded individuals is a crucial step in this process. You can’t possibly change without changing your surroundings, and that includes the people along with the scenery. Think about visiting your local Rotary Club (they meet on Wednesdays, either for breakfast or lunch) or other service organization to connect with the members and see if it’s for you.

Are you an employee who wishes to start a small business or become an entrepreneur? Or are you an entrepreneur who wants to help others make that mind shift to see the world differently and have unlimited possibilities? Please let me know if you have further questions about anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Book. Blog. Broadcast. – The Trifecta of Entrepreneurial Success is her 12th book and was recently released by Hunter’s Moon Publishing. This book has now been nominated for a Small Business Book Award and is available on Amazon, at Barnes & Noble, and at your local bookstore. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Time Effective Content Marketing Strategies for Your Business

| Opinion | March 6, 2016

This month I will address questions from several readers, including Hiram, Gordon and Allison. They wanted to know how they could create relevant content for their business websites and blogs without feeling like they were stuck in front of the computer endlessly with the writing process. There are several strategies I teach on this very topic, and we will go into more detail with the top three here. They are original content, curated content, and guest writing.

Writing original content is always going to be your best strategy when it comes to building your business and your brand. You know your topic inside and out and have both an interest and a passion for it that no one else will have. Time management is possible when you schedule out both the topics you wish to write about and the days and times you will sit down and commit to writing. I tend to do this during the early morning several days each week. I keep a small legal pad on my desk so that I always know what I will be writing about. Research time is kept to no more than five minutes for any piece of writing, and the writing is limited to anywhere from 350 to about 800 words in total. Over time you will develop your “voice” so that readers get used to your tone and inflection through your writing.

The second method of content marketing is through something that is referred to as “curated” content. This is content based on someone else’s original writing and then expanded upon by you with your thoughts, opinions, and examples. There are some excellent writers on every topic you can think of who regularly create content that can be curated. In my business I have used writing from people like Seth Godin and Neil Patel to curate my own articles and posts. They teach and inspire me and I like to put my spin on their work to connect my audience to these new concepts. Everyone wins with curation.

Guest writing is the third method of content creation I will address here. This was first brought to my attention when it was taught to me as “guest blogging” more than 10 years ago now. The idea is to trade original articles with people in complementary niches and industries so that you are all exposed to different audiences over time. This was very intimidating to me when I was first online working as an entrepreneur. The others all seemed so experienced and professional in my opinion, and I was just starting out. When I made the decision to jump in and write something I believed to be of interest, it was the best decision I could have made.

By now you can see that there are many ways to honor your time and still create enough content to publish on your sites on a regular basis. Spend some time planning out topics you can include as original content, curated content and guest written content, and see how well this serves you in your business. Content truly makes the world go ‘round, and these strategies will help you with managing your time as a content marketer.

I am reminded of a quote from Anne Tyler: “If I waited until I felt like writing, I’d never write at all.” Once you learn how to get your writing done in a reasonable amount of time this will make even more sense as a business and marketing strategy.

Content marketing is all about positioning yourself as an expert, continuing to create massive visibility, and building credibility for yourself and your business. The year 2016 can be all that you want and expect it to be, but only if you take the time and make the effort to let people know who you are and what you stand for as a human being by sharing relevant, meaningful content with them. Please let me know if you have further questions about anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Book. Blog. Broadcast. – The Trifecta of Entrepreneurial Success is her twelfth book and was recently released by Hunter’s Moon Publishing and is available on Amazon and at Barnes & Noble. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com. Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Are You Social Enough for ‘Social’ Media?

| Community | February 7, 2016

This week I heard from reader Jolene on the topic of using social media to build a business. She says that she is an introvert and that she doesn’t feel comfortable spending so much time on the various social media sites in order to build her business quickly. Being an introvert myself, I feel like this is a topic that deserves further discussion.

Being an early adopter of social media, my motto from day one was to “get in, get out, and get back to work.” When Facebook opened its doors to the general public in 2008 (prior to this it was intended only for college students who had an email address issued by the institution they were attending) we were all faced with the dilemma of deciding how much information was enough and how to best connect with other people so as to promote our businesses.

Twitter came to life soon afterward, and this further complicated the issue, in that we only had 140 characters in which to grab someone’s attention. In some ways this was a relief, as we could quickly announce where we were or what we were having for lunch and at least feel like we were a part of the conversation. Over time, this gave way to being able to post pictures via a third party application, such as Instagram, so that our followers could at least have a visual of what we were sharing through our carefully chosen words.

Fast forward to 2016, and social media has now gone through an even more sophisticated incarnation. Think of it as a way to syndicate your content in cyberspace. For example, the article you are reading here will already have made its way from my business blog to a half dozen social media sites before it ever hits the physical format that you have in front of you.

Thinking of it in this way allows you the time to carefully put together your message in a way that will tell the story of who you are, what you have to offer, what’s new in your industry, and how it will benefit your target audience long before you hit “send” or “reply” on your computer. Add to this the ability for you to start and continue a dialog with your market and you have the perfect storm for no-cost advertising and reputation building. When you think of social media in this way it changes your perspective quite a bit, I would imagine.

Get started by reviewing your profiles on Twitter, Facebook, LinkedIn, and any other sites you wish to get involved with to promote and grow your business. Start slowly, making sure to have a picture that adequately represents you (actually looks like you!), and that your information is clear, concise, and up-to-date. Assume that people who connect with you will want to reach out and do so through your website, the telephone, and even in person.
Now spend some time lurking on each site to get an idea of what people are posting. Attempt to be as objective as possible when deciding if what you are observing is beneficial to business connection and growth, or just downright silly. Make some notes about posts that make you want to know more about someone and the person’s business. Ask questions like:

Would an image or a video be helpful here?
How can I best share my business values?
What do I want people to do after they connect with me?

Now jump in and make some posts and updates to your main profiles. Start slowly, giving some detailed information about something directly related to your business or your personal values. For example, you may wish to mention that you are at your Rotary Club meeting and listening to a speaker on a specific topic.

Over time, this will become more fun, as the people you are with are most likely also on social media and will like it when you include them in your posts and updates. This is an example of how we all help each other using social media marketing.

As you can see, spending time on social media can be a worthwhile venture. Set up your profiles, observe what others are doing, and then get started right away to share your message and your business with prospects near and far. Please let me know if you have further questions regarding anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Book. Blog. Broadcast. – The Trifecta of Entrepreneurial Success is her twelfth book and was recently released by Hunter’s Moon Publishing and is available on Amazon and at Barnes & Noble. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put “Home Business Question” in the subject line. Your question and answer will be included in a future article.

New Rules for Marketing in 2016

| Community | January 9, 2016

Sharp reader Judy wrote in to ask me if I would be sharing my annual “New Rules for Marketing” again for 2016. The answer is yes, and this will be my fifth year to talk about what’s new in marketing for small business owners, entrepreneurs and professionals. Whether your business is a brick and mortar, online, or a combination enterprise, this information pertains to you and will help you to increase your bottom line during 2016.

The most important things to work on are positioning yourself as an expert, increasing your visibility, and building credibility both personally and professionally. I have a variety of methods that continue to work for me, as well as some new ones you will find extremely helpful.

You must author a book that lets people know who you are, what you stand for, and how you have come to be the business person you are at this point in your life. If you are already blogging for your business, as I continue to highly recommend, then use your blog as the basis of your book. I did this with my very first book – “Huge Profits with a Tiny List” – back in 2010. I still teach that “blogging” your book is an excellent strategy.

This allows you to organize your thoughts into an outline, to find your voice while you are writing, and to share your very best tips and strategies with your readers. You also have the opportunity to build a list when people opt in to your blog to hear more from you. Use your full name as the domain for your blog, because you are the brand, first and foremost. Over the years you may change or alter your business goals, but your name will remain the same.

Adding a podcast will further boost your visibility and credibility as people begin to find you on iTunes through your keywords. It is my experience that my two podcasts, along with my 12 books, brought me the most new business during the past year and a half. People who would otherwise not have found me were able to find me both on iTunes and on Amazon and connect with me through my blogs and other sites. This is huge for business owners and entrepreneurs.

Once you have your blog and podcast set up and working to promote you and your expertise, start speaking locally to let people get up close and personal to hear what you have to say and to ask you more questions. I started doing this at my local Rotary Club back in 2006, and soon I was speaking at other venues and on the radio. Over time, that expanded to my being asked to speak at marketing events across the country and throughout the world. Teleseminars are also a form of public speaking and I continue to host these regularly to keep my name and voice at the front of people’s minds.

Now, here are some suggestions to keep you moving forward all year long. First, refuse to allow yourself to get bogged down with technology, writing, or anything else. I’ve had help with the technical side of my business from day one, and have saved myself lots of time and grief by having these professionals on my team.

Be objective about your strengths and get help from others to improve in the areas that do not feel natural or intuitive to you. I did this with my writing and have no regrets at all. If I had not made some effort every single day during my first few years in business I would not be a multiple bestselling author right now.

I am reminded of a quote from someone I highly respect as a small business owner. “Treat your business like a business and it will pay you like a business; treat it like a hobby and it will cost you like a hobby.” This has never been as true as it is today.

As you can see, this is all about positioning yourself as an expert, continuing to create massive visibility, and building credibility for yourself and your business. The new year of 2016 can be all that you want and expect it to be, but only if you take the time and make the effort to let people know who you are and what you stand for as a human being. Please let me know if you have further questions on anything I have discussed here.

Connie Ragen Green lives in Saugus and has been working exclusively on the internet since 2006. Book. Blog. Broadcast. – The Trifecta of Entrepreneurial Success is her twelfth book and was recently released by Hunter’s Moon Publishing and is available on Amazon and at Barnes & Noble. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2016 at http://NewRulesforOnlineMarketing.com. Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

Gearing Up for the New Year with Proper Goal Setting

| SC Living | December 12, 2015

Earlier this week I heard from reader Geoff, asking me to discuss the goal setting and achieving techniques and strategies that have enabled me to change my life dramatically over these past 10 years. I consider this information to be crucial to success and am thrilled to be able to share at least some of it with you today.

Chances are, you’re already thinking about 2016. Most people do around this time of year. It’s an excellent time to hit the “refresh” button and get a clean start by wiping the slate clean and moving on to the new year. But where do you start? Do you begin by writing down a few goals? There are actually a few steps to take before that.

It does sound enticing; simply turn the page on your calendar and you have arrived at your new destination. But there’s much more involved than that and I want to help you make the mental shift you need to reach the level of success you want and deserve. Now you can finally get clear about how setting goals can truly transform your life, even if you’ve tried in the past and failed.

Did you know that 25 percent of the people who make resolutions at the new year abandon them within one week, and that 60 percent give up within six months? And that most of us make the exact same resolutions year after year, such as getting out of debt, losing weight, starting a new business, spending more time with our families, or taking a special vacation trip? Here are some questions to ask yourself so that you can get off of the resolution hamster wheel and on to a more “designed” life.

How do you wish to be remembered when you are gone? This is your legacy, yet you may not have given it much thought, written it down, or shared it out loud with anyone else in your life.
What’s most important to you? As you go through each day, what tasks and activities are ones you hold sacred?
What single brave decision do you need to make today?

First, let’s discuss priorities. The truth is that none of us can do everything and have it all. We are forced into choices every day. Choose wisely and your life and business will be more fulfilled and satisfying. I’ll use myself as an example here. My top priorities include having the time and financial freedom to live the way I please. I enjoy volunteering, travelling, and working with entrepreneurs around the world, and choosing my priorities wisely has enabled me to do everything I want to do and achieve my goals with grace and ease.

Now let’s look more closely at these three questions, starting with how you wish to be remembered. My legacy includes my body of work, which is my writing and speaking. For many years after I have departed the physical world, people will be able to access this work to help them move closer to their own goals and dreams. What will your legacy include?

When you think about what is most important to you, remember that we choose every single activity we engage in each and every day. It is of the utmost importance to me to spend both quality and quantity time with the people whom I hold closest to my heart. Next comes my writing, which makes me feel alive, and my speaking and working with entrepreneurs who need guidance as they build and grow their businesses.

As far as a brave decision that we must make today, think of something that is a challenge for you and just make it happen. I do that regularly with my writing, my speaking, and my work with entrepreneurs.

As you can see, this is all about setting goals that will move you from where you are today to closer to where you would like to be in the near future. Ask yourself the three questions I have shared with you here, write down the details, and then start taking immediate action to make things happen in the way that will best serve you. The new year of 2016 can be all that you want and expect it to be, but only with the right attitude and thought processes to help make sure everything falls into place.

Connie Ragen Green lives in Saugus and has been working exclusively on the Internet since 2006. Her twelfth book, Book. Blog. Broadcast. – The Trifecta of Entrepreneurial Success, was recently released by Hunter’s Moon Publishing and is available on Amazon and at Barnes & Noble. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2015 at http://NewRulesforOnlineMarketing.com.

Questions? Email Connie at crgreencrgreen@yahoo.com and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.

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