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New Business – E’s Closet

| Canyon Country Magazine | November 20, 2018

If you’re bored with your wardrobe, or at least tired of the usual merchandise on racks at chain stores, last month brought you some new options: the local family-owned store E’s Closet.

Not only is it close to home – near the Canyon Country Post Office – it’s a retail clothing shop for the entire family.

Edna Rodriguez, her husband and three children moved to Santa Clarita less than a year ago, to a community she felt would benefit from some retail options.

“It’s brand name clothing at discounted prices,” said the store owner, who has worked in fashion retail for more than 10 years. “I felt I was ready to take this step of opening my own store and offer people quality clothing that I like to wear.”

Rodriguez said her emphasis is on meeting the needs of the whole family, carrying men’s, women’s and a lot of kids’ clothing. There is casual wear, including workout ensembles, in addition to dresses and dressy separates.

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E’s Closet depends on a relationship with vendors Rodriguez established many years ago, which she said are dependable resources that emphasize quality. The store also carries accessories, including earrings, necklaces, bracelets and rings, to match the outfits on the racks.

While Rodriguez enjoys dress clothes and jewelry, which she said is one of the reasons she got into the business, she carries clothing for all kinds of styles.

“I talk to a lot of people who are very casual, who like to wear their workout clothing all day,” she said. “I go to the rack with them – if they like casual clothing, I go to the jeans and T-shirts, choosing different things to show them the variety I have. What I want to be known for is customer service. I give everyone individual attention.”

Rodriguez chose the space, which is in the same building as the post office, but at the other end of the strip, because the rent is reasonable and there is a lot of foot traffic.

“The fact that I’m in the back is not the greatest for traffic, but there’s always parking, which is awesome,” Rodriguez said. “There are also a lot of apartment complexes behind the building. I figured there’s a big population I can serve because there are families.”

The Rodriguez family moved from Pasadena and they live in the neighborhood where Newhall and Canyon Country intersect. They became acquainted with the SCV because Edna’s husband, Oscar, often works in Santa Clarita and he has co-workers who live in the area.

“My husband and I talked and said, ‘The little ones need a different school system, and the schools are better out here,’” she said. “’Maybe it’s time to make a move.’”

Their oldest, Oscar, attends College of the Canyons; Tania is a student at Golden Valley High School; and Bryan is at Golden Oak Community School.

“I love it out here,” Edna Rodriguez said. “It’s nice and quiet.”

E’s Closet is located at 18354 Soledad Canyon Road in Canyon Country. The hours are Monday-Saturday 10 a.m.-7 p.m. You can call the store at 661-367-6173.

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About Martha Michael

A professional writer for decades and the editor of multiple products from Valley Publications, Martha is in a constant search for new challenges. While maintaining her editing post for more than eight years, she also opened an antiques business and authored her first book, “Canyon Country,” by Arcadia Publishing. Martha manages two blogs—one for business and one that is more personal—and works to market and perfect her craft in every arena. Lack of energy is never a problem, and Martha is daily generating ideas, taking photos and talking to members of the community. She believes strongly that “everybody has a story.”

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