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New Business – Panacea

| Canyon Country Magazine | July 16, 2019

One of the first of its kind in Santa Clarita, Panacea is a new business that just opened its doors in Canyon Country. It is a store carrying a range of CBD merchandise, meaning they are hemp plant products, which have the same benefits as the cannabis plant but with no psychoactive effects.

“We opened a month ago and have been building a loyal customer base from the community,” said store co-owner Nare Hami.

The products at Panacea are derived from hemp, and not cannabis, therefore none of their products have the ability to get you high. They carry sublingual oils, pain creams, edibles, skin care, disposable pens, vapes, pet treats and more.

“There’s a difference between marijuana and cannabis, CBD and hemp,” Hami explained. “The products we carry are derived from hemp. Legally, CBD products can carry up to .3 percent THC or less and this does not get you high. People do not realize the benefits it has as far as medicinal use goes. People who have tried it and done their research swear by it.”

Panacea’s clientele are individuals who want to avoid taking chemicals and relying on medication with negative side effects.

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“Our target customers would be anyone looking for the link to good living,” Hami said. “Generally the customers that purchase CBD are dealing with arthritis pain, fibromyalgia, anxiety, insomnia, or just an imbalance in their system.”

Humans and other mammals have an endocannabinoid system, and proponents of CBD claim it helps to balance all of the body’s systems, creating homeostasis.

“This means the CBD attaches to receptors in your body and helps maintain a balance in each system,” Hami explained. “People don’t realize the positive effects CBD has on humans and pets. They quickly assume it is like marijuana and (aren’t) informed.”

Hami said it was curiosity that drove her family to become involved in the business.

“For a year now, we started reading every article there was about CBD and finding anything CBD related to see what it really was,” Hami said. “The business is run by our family and we all have tried CBD for a long time for different reasons. I personally use it for chronic back pain and anxiety and it has changed my life. I went from not being able to drive without having anxiety to driving all the way to San Diego and back alone without a single trace of panic.”

In the short time Panacea has been open the family has liked its reception. “Our customer base has been very satisfied with CBD, but everybody reacts differently,” Hami said. “What works on me may not work on you and it is always recommended to check with a doctor before using CBD, especially if you are taking any medication.”

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About Martha Michael

A professional writer for decades and the editor of multiple products from Valley Publications, Martha is in a constant search for new challenges. While maintaining her editing post for more than eight years, she also opened an antiques business and authored her first book, “Canyon Country,” by Arcadia Publishing. Martha manages two blogs—one for business and one that is more personal—and works to market and perfect her craft in every arena. Lack of energy is never a problem, and Martha is daily generating ideas, taking photos and talking to members of the community. She believes strongly that “everybody has a story.”

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