It’s hard to determine whether Matt Reeser’s business ideas are the chicken or the egg. Already a local franchise owner of Code Ninjas Santa Clarita, a STEM center that teaches kids to code by making their own video games, Reeser’s newest business was recently hatched after years of gestation.
He worked at Wicked Chicken while a student at San Jose State University and became such a fan of the food that he kept a plan on the back burner to open one someday. His enthusiasm is obvious – when Reeser’s in Northern California he’ll sometimes go hours out of his way to get a meal at Wicked Chicken.
The new Wicked Chicken is located in the Centre Pointe Marketplace near Starbucks. Its specialty – wings and unique sauces – make up just a part of the menu. Options include burgers, chicken sandwiches and sides such as freshly cut fries, sweet potato fries, tater tots, fried zucchini and mozzarella sticks. And the restaurant makes its own ranch dressing.
Reeser was committed to making his Wicked Chicken dream come true. “This is either going to be great, or it will become my personal kitchen where I can have Atomic Wings any time I feel like it,” he said. “Either way, it’s a win-win situation.”
Adult beverages are served at Wicked Chicken as well. Matt Reeser and his wife, Wendy, are supporting local breweries by carrying their craft beers.
The couple, who moved to Santa Clarita in 2003 to raise their children Jarrett and Giselle, want to support more local efforts. Sports teams are invited to get in touch with them to organize restaurant night fundraisers. They will give back a percentage of the sales to organizations needing support.
The family is involved in church and other community activities; Matt has been a volunteer, coaching both baseball and soccer, while Wendy currently serves on the board of the Canyon Football Booster Club. She has also served on the Sulphur Springs Community School and Santa Clarita Council PTA boards for many years.
Matt and Wendy met at San Jose State University and later moved to North Carolina, where he majored in business administration while on scholarship playing football at Wingate University.
A serial business entrepreneur, Matt serves as president and CEO of Tri Source International, LLC, which is headquartered in Valencia and connects U.S. companies with global markets to outsource their corporate business functions.
Wicked Chicken is located at 26583 Golden Valley Road in Santa Clarita. Call them at 661-259-9464 or visit WickedChickenWings.com.