Individuals choosing to purchase the fresh offerings at the Farmers’ Market on Sundays can now utilize their EBT cards. The Market Match and Cal-Fresh Programs, also known as SNAP, are now a part of the Ventura County Certified Farmers’ Market Association, which includes the local market held at College of the Canyons. The markets also accept the WIC (Women, Infants and Child) food programs at each of their locations, although there is not an established matching grant program for the WIC recipients at this time.
Market Match is California’s healthy food incentive program, which uses grant dollars to match or double a portion of individuals’ federal nutrition assistance benefits, like Cal-Fresh (SNAP), for the exclusive purchase of fresh fruits and vegetables at their certified farmers’ market. California farmers are benefitting by the increasing market sales and the opportunity to introduce new customers to the benefits of purchasing fresh, local produce.
“This is a win-win for both our farmers and shoppers who benefit from this program,” stated Karen Schott, operations manager for the Ventura County Certified Farmers’ Market Association. “We have seen over a 100 percent increase in program utilization since we started offering Market Match and we are delighted to join together in this public health partnership.”
Santa Clarita Farmers’ Market is held on Sundays at the College of the Canyons, parking lot 8 on Valencia Boulevard from 8:30 a.m. to 12 noon. For more information on the program or on the VCCFMA, call 805-529-6266 or visit the website at www.vccfarmersmarkets.com.