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Small Business Websites

| Community | September 7, 2018

Many people believe Santa Clarita is famous for being business-friendly. Many of those businesses in and around the valley are considered small businesses. The Small Business Administration defines a small business as one with less than $7 million in annual sales and fewer than 500 employees.

That’s probably the majority of businesses in Santa Clarita.

Regardless or how small your business is, you need a good business website. Let’s assume you have one already. Is it up to date, getting good traffic and bringing in enough business that you’re always busy?

If so, you can stop reading now. Your website is in good shape and doesn’t need work.

For everyone else, you may need a website redesign. If any of the following apply, you ought to strongly consider it.

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1. You’re not ranked on page one of the search engines. Ninety-five percent of online traffic comes from that first page. I can’t stress how important it is to maintain a high standing in the search engines. You can achieve this by taking advantage of search engine optimization (SEO) techniques, which I’ve written about many times before.

2. You’ve changed something about your business, but it is not reflected on your website. Companies alter and update business plans, or introduce new products and/or services, but sometimes forget to put these changes on their website. Your site is a direct reflection of your business. Make sure it is in sync with everything else you do.

3. Your site isn’t easy to navigate. Visitors to your website must be able to find what they’re looking for easily. This means concise wording that incorporates your key word phrases and other elements to make the pages more search-engine friendly.

4. Your site looks dated. Design standards, trends and best practices change and evolve over time. Currently, broken-grid layouts, illustration in the center of the page, animations and videos, variable serif fonts, floating navigation menus and mobile-friendly designs are some of the in-trends. But that will eventually change, so stay updated on what’s cool, hip, hot, trendy, etc.

If your business website suffers from a lack of enthusiasm and creativity, a website redesign can be the first step in generating excitement within the company. A redesign can show your employees, your customers and your competition that you are a force to be reckoned with in the market, and you will not go quietly.

A redesign can breathe new life into your website, transforming your web presence from being good enough to being extraordinary.

To discover what else can be done to improve your online presence, contact Warren Schultz at warren@tapsolutions.net or call him at 818-281-7628. Website: www.TAPSolutions.net

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About Warren Schultz

Warren Schultz from TAP Solutions has been in business since 1999 and in the programming field since 1983. Warren is a MS Excel Specialist who does Excel Support and Development. Warren also develops website that help you be found on the web and represent your company in the way you want it to be seen. For any questions please call Warren at 818-281-7628 or e-mail me at Warren@tapsolutions.net. Additional information can be found at www.TAPSolutions.nett

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