Reader Jillian wrote in to ask about using social media to better connect with people in Santa Clarita. While it may seem counterintuitive to use an internationally based social media platform online to build relationships in your own backyard, this is actually the most effective way to get to know others in your community.
You may already have the goal of getting more involved with your local community, but perhaps due to thinking of yourself as an introvert, or simply being extremely busy, you’ve never pursued it. As a result, you have few to no local connections even though you’re well-known within your industry and close circle of friends and business associates. If you want to get more involved with your local community you can get started today in your comfort zone using Facebook.
Update Your Profile
Before you join or start any Facebook groups, you will want to update your profile. You want it to be open to the public. This might seem scary because you’ve grown accustomed to using Facebook for personal means, but local people need to know you in every way that they can to better trust you. Open that page, perfect your profile and ensure that you’re linking to your virtual real estate such as your website and blog.
Join Many Groups and Introduce Yourself
First, you will want to join a few groups. Start with five to 10 groups with the idea that you’re not going to fully participate yet. You’re just testing the waters to find out what’s out there. My recommendations include Rotary Club of Santa Clarita, Zonta Club of Santa Clarita Valley, Santa Clarita Elks Lodge 2379 and Santa Clarita Valley Little Free Libraries. A mixture of business, service, networking and hobby clubs could be right for you.
Take the time to introduce yourself to a new group according to the group guidelines. In some cases, they do not want you sharing links; with others they don’t mind. But your profile is now open to the public, so that means that they can find you if your intro is interesting enough to them. Never skip reading the rules. Sometimes that’s a pinned post, but other times it’s in the files. Always look at all the files available to the group members.
Be a Resource Instead of a Vendor to the Other Members
When members ask something that you know the answer to, jump in and help them. The more kind suggestions and free help you can offer the members, the better. Don’t do anything free that is going to take more than 10 minutes, but when you can help solve a problem easily for someone else, you will become known.
Choose One Group to Hyper Focus On and Attend Their In-Person Event
Once you get to know the groups, you’ll likely notice that at least one group is standing out as preferable. Choose that one to get involved with more personally. At this point, you can even leave some of the other groups as you determine they’re not relevant to your goals.
Once you choose the one group you want to get more involved in, go to your first in-person event. When you go, talk to everyone instead of talking to one person the entire time. Work the room when appropriate, making it a point to introduce yourself to the leaders.
Once you’ve been accepted by the group, you will notice that people will start inviting you to lunch, asking your advice and even asking if you’re willing to volunteer. Jump at the chance, because the leaders are the ones that are going to be the most trusted to the members.
When you show your expertise freely by example, you are going to be more likely to build good relationships with group members. People like to be around people who are kind and helpful. Show them how much you care about people by being a resource to them in a way that is not threatening. Don’t worry; when they really want something, they’ll eventually come to you or even recommend you to others. Be ready with your sales page or buy link. The next step could be starting your own Facebook group.
Questions? Email Connie at firstname.lastname@example.org and be sure to put Home Business Question in the subject line. Your question and answer will be included in a future article.
Connie Ragen Green lives in Saugus and has been working exclusively online since 2006. Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Stream is her latest book and was released by Hunter’s Moon Publishing in August of 2019. All of Connie’s titles are available in paperback at Amazon, at Barnes & Noble, at your local bookstore by request, and also for Kindle. Find out more by visiting http://HugeProfitsTinyList.com and download an audio recording for 2019 at http://NewRulesforOnlineMarketing.com.