If you are looking to “shake that booty like a GTA cheat code (up, down, left, right),” Sal the Director might be the hip-hop artist for you.
Known online as “Sal the Director,” Salvador Lara Jr. attended College of the Canyons as a film major. Upon parting from his academic pursuits, he landed several professional film gigs, including location scouting and international projects. While pursing his passions for filmmaking, Lara began developing his musical voice in 2015.
Lara’s music is heavily influenced by the aesthetic of the 1980s.
However, Lara’s main inspiration behind his musical endeavors can be attributed to the tragic passing of his cousin.
“I started the ‘Sal the Director’ project after my cousin was murdered on his way back home from his recording studio,” he explained. “After his death, I really started to take music seriously. (That’s how) I honor him.”
While attending College of the Canyons and developing his music, Lara met his recording partner, Michael Bae. Together, the two have written and produced songs like “Fatal Attraction,” and “Cheatin’” – the latter song about shaking booties like “Grand Theft Auto” cheat codes. Lara and Bae are currently working together on a new EP, which they plan on releasing along with corresponding music videos.
To write a song, Lara downs about three cups of coffee and gets right to it.
“When it comes to songwriting, I only can write about what I know,” Lara said. “The majority of my songs are about love or relationships, so I use my life as inspiration for some of the lyrics.”
As for live performances, Lara has yet to take that step.
“Performing live is a whole other ball game. I’ve seen plenty of bands whose music is amazing, but when it comes to performing live, they’re bad,” Lara said.
Lara’s end goal is to make music that strays from the mainstream trends and subvert today’s hip-hop formula: “I just want to present something new and fresh and hopefully people enjoy it.”
For more information about Sal the Director, visit soundcloud.com/gorillasnake. Sal the Director’s music can be streamed on Spotify and Apple Music.