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The Canyon Santa Clarita Opens Doors in October

| Entertainment, News | August 31, 2017

Westfield Town Center Mall is getting a life — a nightlife, that is, beginning next month.

The attraction? The opening of The Canyon Santa Clarita, a food-and-concert venue that’s music to the ears of local residents.

Sterling Venue Ventures is taking up seven former retail store spaces in the Westfield Town Center Mall with a nightclub not unlike some of the company’s others, which include The Canyon Club in Agoura Hills and The Rose in Pasadena.

Approximately 1,000 guests will be able to fill the concert venue, where food and drinks are served to add a flavorful backdrop for the musical performances.

The corporation’s owner Lance Sterling developed the gold standard in nighttime entertainment since he ran operations at the House of Blues in Los Angeles.

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“Treating a customer well used to be looked down upon,” Sterling told the Gazette in January. “We had to explain we were a concert entity, but we did things differently. Now, at Canyon Club, it’s acceptable to go to a venue and have dinner.”

October 5 will feature Get the Led Out, a Led Zeppelin cover band, and many of Sterling’s “regulars” will appear at the new venue in the coming months. They include names such as Jefferson Starship, Kenny Loggins, and the Gin Blossoms.

It is clear the business owner has it down to a science, considering he was pretty much “spot on” in estimating construction time.

“We’re doing well. The city’s been great — everybody’s pushing me along as best they can,” Sterling says.

Sterling gets some deja vu by including CaliBurger in the plan, a restaurant also at The Rose, and he has worked with Westfield in the past.

“They called us in and showed us locations in the mall. It was amazing that a city actually asked us to come,” Sterling says, underscoring Santa Clarita’s readiness for such a newcomer.

Sterling’s son, also named Lance, will be general manager of the new location. He had moved to Santa Clarita and felt the area was economically ready for the company’s brand. In addition to music, The Canyon Santa Clarita will host comedy and murder mystery events, as well as private parties.

For tickets, go to The Canyon’s website, Wheremusicmeetsthesoul.com.

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About Martha Michael

A professional writer for decades and the editor of multiple products from Valley Publications, Martha is in a constant search for new challenges. While maintaining her editing post for more than eight years, she also opened an antiques business and authored her first book, “Canyon Country,” by Arcadia Publishing.

Martha manages two blogs—one for business and one that is more personal—and works to market and perfect her craft in every arena. Lack of energy is never a problem, and Martha is daily generating ideas, taking photos and talking to members of the community. She believes strongly that “everybody has a story.”

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