Social Media Campaign to Battle Rising Property Crimes

| News | March 22, 2018

Santa Clarita Using #9PM Routine

Perhaps due, in part, to the sense of security in Santa Clarita, residents have a tendency to neglect practices that deter nighttime property crimes, according to Shirley Miller, public information officer for the Santa Clarita Sheriff’s Department.

“We find locally that a lot of residents are victims of crimes of opportunity, where there are maybe purses or wallets in cars parked in the driveway,” she said. “Unfortunately, there are people who take advantage, thinking we may be easy targets because there may be unlocked cars with valuables inside. By 9 p.m. you want to make sure you have removed anything of value out of your car, lock your car, and roll up the windows.”

There has been an increase in property crimes recently from unlocked vehicles, Miller said. A partnership between the City of Santa Clarita and the Santa Clarita Sheriff’s Department, they joined other law enforcement agencies in adopting a social media campaign called #9PM Routine. It encourages individuals to use their social media accounts to spread messages with “#9PM Routine” to remind residents to take crime preventative measures every night at 9:00 p.m., before they go to bed.

“We got together to see what we could do to spread awareness,” Miller said. “We want to educate everyone that there are simple steps we can take to send a message to criminals not to come to Santa Clarita.”


She stressed that it isn’t just Santa Clarita, but it’s a nationwide trend.

“People might lock the front door, but a lot of people don’t check sliders or make sure the garage door is all the way down,” Miller said.

They suggest the following steps:

  • Remove valuables (electronic devices, wallets, etc.) from your vehicle.
  • Ensure that vehicle doors and trunks are locked.
  • Check that all house and property exterior doors and the garage are locked.
  • Turn on exterior lights.

“These are simple things the community can do, before they go to bed, to partner with us to prevent themselves from becoming a victim of crime,” said Captain Robert Lewis from the Santa Clarita Valley Sheriff’s Station.

You can use #9PMRoutine and follow the Santa Clarita Valley Sheriff’s Station and the City of Santa Clarita social media accounts on Facebook, Twitter and Instagram.

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One Response to “Social Media Campaign to Battle Rising Property Crimes”

  1. No its time to hammer on the people who do this crap,no mercy

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