By Caitlin Coen
An experience in a high school ROP program inspired two men to team up and build a local business together. While taking part in a silk screening course through the William S. Hart District Regional Occupation Program (ROP), Joseph Turk and Theodore Kredo became eager to put their dreams into action.
Both interested in streetwear trends, Turk and Kredo each attempted to start clothing lines of their own while taking the class at Canyon High School. It was not until June of 2012, after they were high school graduates, that they collaborated to create a new clothing line, “Locally Unknown.”
The up and coming brand constructs Turk’s and Kredo’s own versions of the designs created by successful clothing companies, such as The Hundreds, Undefeated and Obey. While these multi-million dollar companies use an automated silk screening technique – a stencil method of print making, which is used in factories around the world – Locally Unknown entrepreneurs produce each shirt by hand out of their garages. Not even a year in the works, and this company has already generated thousands of dollars in sales.
Utilizing their creative team, Turk and Kredo have been able to line up several bars, including local venues The Vu and Roman Holiday, to showcase their most recent pieces. Not only do these “release events” generate sales for Locally Unknown, but they have also increased revenue for the bars, which keeps dollars in the Santa Clarita Valley.
Currently the partners are working on “The Collective,” an event that includes other local clothing brands hoping to break out of Santa Clarita. Each brand will be able to showcase their work to a new audience at an event where people can come together to see what the young and ambitious individuals of SCV have to offer.
The owners of Locally Unknown continue to challenge themselves and create clothing that is attractive to the younger crowd. Locally Unknown is able to create a quality product with trendy designs and is still able to sell the product at almost half the price of larger companies. With its simple online shop and blog, anyone anywhere can purchase Locally Unknown gear and keep up-to-date with the day-to-day lifestyle at www.locallyunknown.com. To receive more information about “The Collective,” visit www.locallyunknown.com/blog.
Why Locally Unknown?
We started the brand last year in June. It took us several days to come up with the name. We had all the ideas written out on a napkin and we finally figured out “Locally Unknown” was best suited for the type of brand image we are trying to get across.
What do each of you two partners do?
Theodore handles the graphic designing part of Locally Unknown, and I work more on sales. Together we work on garment ordering, printing and promoting. We play to each other’s strengths to help make Locally Unknown more successful.
Where do you live and for how long?
I (Joseph) live in Saugus, and Theodore lives in Canyon Country next to our old high school, Canyon High.Theodore has lived here his whole life. I (originally from New York but from 6th grade till now) have lived in Santa Clarita.
What schools did you go to?
We both went to Canyon High School and were friends. During high school, both of us each had our own T-shirt companies, which we worked on during Silk Screen ROP.
Where do you manufacture your garments?
We order our garments from a T-shirt manufacturer and then print, tag and bag each product by hand in our garage.
How do you market them?
Most of our marketing is done through social media, such as Instagram, Facebook and Twitter. We also sell much of our products through word of mouth, especially through high schools.
Who is your target customer?
Our target audience is pretty wide, but right now we’re focusing more towards young adults and teenagers.
What are your future plans? Any changes?
We one day see ourselves as a successful streetwear brand, and our products would be sold in various online shops and brick and mortar retailers. One of our biggest goals is to own our own flagship store and warehouse.